We have a Go Date of 1 October for the recommencement of business events and exhibitions but it does come with a proviso. There will be a pilot events scheme taking place from 1 October and subject to the successful implementation of that scheme we could see large scale events being reintroduced. We understand the pilot is to ensure the safety of delegates and staff has been properly planned for and can be maintained throughout an event.
Events may look a little different when they come back but nevertheless they will be a welcome addition to the marketing plans of many businesses who rely on face to face contact.
While we eagerly await the results of the pilot scheme, now could be a good time to start thinking about the messaging and design your tradeshow materials will use and maybe look at some new, innovative banner shapes and sizes.