I have enjoyed a long career in marketing, in fact spanning over 30 years but it didn't start there!
My journey began as a legal executive in my 20's. Back then it was a more personal role, working directly with clients and taking satisfaction from helping them. Over time the role embraced new technology which increased efficiency but unfortunately left me feeling a little mechanical so I pursued a new career path.
Juggling children and a newly acquired role as a Sales & Marketing Manager, I spent five years part-time at Kingston University, finally emerging with a short list of postgraduate qualifications capped off by an MA in Marketing.
My real passion in life is helping people so establishing a marketing consultancy would ultimately satisfy me personally and professionally, which it did. I grew my small business to a network of 30 consultants with four physical offices and worked with hundreds of clients myself. Proudest moments included the business award winners that attributed a good portion of their success to the practical help that we had provided them.
Clients were from all manner of industries and included many not for profit organisations. I went on to serve as a Charitable Trust Board member and also mentored budding entrepreneurs from another local charity.
In the early 2000's many of my clients had a need for good quality, affordable tradeshow banners and at that time solutions tended to be expensive and not altogether practical for a 'one-man setup' scenario. With that in mind I started sourcing better display solutions and built an entirely new business around helping people promote their organisations professionally on a smaller budget.
Many of our customers are charities and I attribute the success of our banner & display business to our attitude. I personally care whether our customers have what they need on time and within budget and long-term relationships built on trust are far more important to me than making a sale.
I have held corporate marketing contracts over the past few years but have always found myself pleased to be back working where I can add the most value, with smaller organisations.